Developing a Social Networking Strategy

Before diving right in, it’s important to consider your options. There are hundreds of social media sites out there so how do you know what is appropriate for your business? How many sites should you be involved in and what are their strengths and weaknesses? Do you have the resources to help you answer those questions and make decisions?

When developing a social media strategy there are a few questions to ask to help create your social media strategy:

1. Who is your target market? This will help determine where you belong in the social media landscape. If you don’t know where your audience is, you run the risk of missing out on making those valuable connections.
2. What is your current marketing strategy? Social media is an important piece of your overall marketing strategy and needs to compliment your current marketing efforts. By integrating your social media strategy into your overall marketing strategy you will have a higher success rate.
3. What are your social media goals? You must be able to answer this question as it will drive your social media tactics and activity. Maybe you want to use social media as a form of customer service. Or perhaps you want to use social media to drive more traffic to your website. Having specific goals in mind will give you direction to develop your strategy.
4. What resources do I have available? When engaging your business in social media you need to ensure you have the proper tools and resources to manage your strategy. Social Media is all about engagement and communication and success does not happen overnight. It requires a commitment of time and resources to develop your social media presence.

Social Media Articles

• DIG Blog: Embrace Social Media
• Using Social Media Sites for Business
• Developing a Social Networking Strategy
• Choosing where to have a Social Media Presence
• Social Media Marketing Rules
• 5 Great Things Social Networking Can Do For Your Company
• The Top 10 Reasons Why Consumers Follow a Company on Facebook

DIG Social Media Management Programs