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The Top 10 Reasons Why Consumers Follow a Company on Facebook
40% want to receive discounts and promotions
37% want to show support for the brand/company to theirs
36% hope (want) to get free samples, a coupon (a.k.a. freebies)
34% want to stay informed about the activities of the company
33% want to get updates on future products
30% want to get updates and information on future sales
27% like to get fun and entertainment out of it
25% want to get access to exclusive content
22% mentioned they were referred by someone to follow this brand/company