Today the only thing more important than having a website is having it found among the millions of sites available. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines. The higher on the page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website involves editing its content and associated code to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. SEO also considers both paid and organic searches to offer the right balance and best ROI for your particular site.
Because effective SEO requires changes to the source code of a web site and site content, SEO must be incorporated into website development and design. Effective SEO practices require the work to be done by your web site developer, not by third-party SEO "experts".
An effective SEO and Web Marketing strategy includes: